confidence,
connection,
and
style
for
every
body.

Hoaka
was
born
from
a
passion
for
redefining
confidence,
connection,
and
self-expression.
From
a
single
idea
to
a
global
movement,
we’ve
grown
into
a
bold
and
empowering
brand
that
celebrates
authenticity,
body
confidence,
and
fearless
individuality.
With
every
piece,
we
aim
to
inspire
women
to
feel
strong,
seen,
and
completely
themselves.

our mission

Hoaka creates more than swimwear. It’s about confidence, connection, and embracing who you are. We design for women to feel powerful, authentic, and free. At Hoaka, it’s about more than what you wear, it’s how it makes you feel and connect.

MEET THE FOUNDER

community engagement

We are more than just a brand, Hoaka is experienced as a community rooted in real connection and authenticity. From daily TikTok Lives to featuring you in our campaigns and inviting you on brand trips, we’re all about staying close, celebrating you, and creating something meaningful together.

OUR Tiktok OUR Instagram

sustainability commitment

A commitment to doing better for our planet is taken seriously by Hoaka. From using eco-friendly fabrics and packaging to planting trees to offset carbon footprints. Sustainability is treated not as a trend but as a responsibility, approached with care, progress, and purpose at every step.

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our core values

Empowerment

We don’t just design clothes, we design confidence. Made to celebrate your body, amplify sexiness and live fully, loudly, and unapologetically

Community

Hoaka is more than a brand, it's a community of hot girls supporting and uplifting one another to create a safe space to connect.

Sustainability

We keep it hot and conscious: eco fabrics, mindful production, carbon offsetting, and a deep love for the oceans that inspire us.

Quality

From ethical production to long-lasting quality, everything is always designed with the planet (and your curves) in mind.

partners and certifications