
Fondatrice
elisabeth rioux
I started the company in 2016 but it wasn’t my first entrepreneurial move. If you asked my family and childhood friends, they’ll tell you that even as a child, I always started little side projects and businesses to entertain myself. I was also the annoying girl that always asked the people around her to take her photos, even when nothing special was happening. Some people think it’s cringy but I see it as the best practice I could have had to help me build and grow Hoaka.
Hoaka was born from a simple yet powerful idea: to create swimwear that makes women feel confident, comfortable, and sexy (all women). I’ve shared with you the ups and downs of this adventure, both personally and professionally, but one thing has always been clear: I wanted to build something that celebrates and empowers everyBODY, and to embrace their natural beauty, no matter their size, shape, or background.
My journey began with a deep frustration with the lack of options that truly fit and flattered a wide variety of body types. I wanted to design swimwear (and later on clothing too) that would hug and highlight the body, feel soft on your skin, have the highest quality and pass the test of time—because we deserve more than disposable fashion. Every collection I create is designed with care, inspired by my own experiences, fueled by a commitment to inclusivity and you girls, the best community. Every stitch, every fabric choice, and every style is made with love and attention to detail, keeping you in mind.
Starting Hoaka Swimwear has been one of the most rewarding adventures of my life. It’s a labor of love, and I am deeply grateful for the incredible women who support and inspire this brand. My only wish is that Hoaka Swimwear helps you feel as confident, beautiful and sexy, exactly what you are.
Thank you for being a part of this journey with me.
With love,- Eli
